[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"posts:::6:6:":3,"$fmAbo7HX1697lOJ4AVNBJl1PR7wUF0IkR_62krtbwQAE":121},{"data":4,"meta":118},[5,27,42,62,79,97],{"relatedTools":6,"_id":7,"tags":8,"id":10,"title":11,"alt":12,"category":13,"categorySlug":14,"date":15,"author":16,"readTime":17,"content":18,"image":19,"more":20,"extendedContent":21,"asHTML":20,"headTitle":22,"metaDesc":23,"photoCredit":24,"createdAt":25,"updatedAt":25,"uuid":26},[],"65910d44a9be1166f8042f0e",[9],"Seson greetings","a-new-year-toast-to-transformation","A New Year Toast to Transformation!","Futuristic city with neon 24","Season","season","2023-12-31T06:35:00.000Z","Michal",2,"As the champagne fizzes and fireworks bloom into the velvet night, I can't help but feel a profound sense of gratitude for the year that just flew by. It was a whirlwind, yes, a chaotic dance of change and upheaval, but one that ultimately painted a stunning portrait of resilience and joy.","https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002F2024.jpg","true","\u003Cp>We said goodbye to our familiar walls, embarking on a new chapter in a new home. Fresh horizons unfurled before us, both daunting and exhilarating. My sons navigated the uncharted waters of a new school, forging friendships and discoveries like seasoned voyagers. And after years of relying on borrowed tires and weary engines, we welcomed a chariot of our own!\u003C\u002Fp>\n\u003Cp>The year wasn't just about physical shifts, though. It was about embracing new rhythms, learning to waltz with the unfamiliar. It was about finding laughter in the midst of packing boxes and solace in the shared struggles of homework battles. It was about rediscovering the simple pleasures: picnics under star-dusted skies, impromptu dance parties in the kitchen, and whispered bedtime stories in a brand new room.\u003C\u002Fp>\n\u003Cp class=\"font-bold\">As the clock strikes midnight, I raise a glass to the lessons learned, the tears shed, and the laughter that echoed through it all. To the doors that closed and the windows that flung open, revealing vistas we never knew existed. To the late-night talks with coffee as our confidante and the moments of quiet awe gazing at the moon from our new porch swing.\u003C\u002Fp>\n\u003Cp>This year, we tasted change like a spicy curry, both warming and challenging. We embraced discomfort like a cozy sweater, grateful for the protection it offered while we unraveled the unfamiliar. We danced with fear like a clumsy waltz, stumbling but refusing to give up on the music.\u003C\u002Fp>\n\u003Cp>And somewhere in the whirlwind, in the midst of the unpacking and adjusting, we found ourselves. A little stronger, a little braver, a little more in love with the messy, beautiful tapestry of life.\u003C\u002Fp>\n\u003Cp>So, as I raise my glass to the New Year, it's not just a toast to fresh beginnings, but a celebration of the journey that brought us here. To the whirlwind that became a waltz, to the fear that morphed into strength, and to the changes that painted a masterpiece on the canvas of our lives.\u003C\u002Fp>\n\u003Cp>Here's to a New Year with arms wide open, ready to embrace whatever it throws our way. Cheers to the unknown, to the whispers of possibility, and to the unwavering light of hope that shines even in the darkest corners.\u003C\u002Fp>\n\u003Ch1 class=\"text-xl\">Happy New Year to you and all the beautiful whirlwinds life may offer!\u003C\u002Fh1>","Happy new 2024!","As the clock strikes midnight, I'm awed by the beauty of life and all its surprises. Here's to another year of growth and wonder! ","Midjourney","Sun Dec 31 2023 14:42:12 GMT+0800 (Singapore Standard Time)","7894392b-9166-4e5d-bd2e-b272e891b0f8",{"relatedTools":28,"_id":29,"tags":30,"id":31,"title":32,"alt":33,"category":13,"categorySlug":14,"date":34,"author":16,"readTime":17,"content":35,"image":36,"more":20,"extendedContent":37,"asHTML":20,"headTitle":38,"metaDesc":39,"photoCredit":24,"createdAt":40,"updatedAt":40,"uuid":41},[],"65879c873c056cc636286bbf",[9],"lets-eat-drink-and-be-merry","Forget \"Happy Holidays,\" My Readers! Let's Eat, Drink, and Be Merry!","Fairy tale Christmas tree","2023-12-24T02:43:00.000Z","While to-do lists and deadlines often dominate our days, let's take a break this holiday season. Forget the usual \"Happy Holidays\" – we're throwing in a dash of Santa's magic and raising a toast to \"Eat, Drink, be Merry!\"","https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Ffairy_tale_christmas_tree.jpg","\u003Ch3>For the Network Weavers:\u003C\u002Fh3>\n\u003Cp>Imagine connections as strong as spiked eggnog, leads warmer than a cozy fireplace. Let's build bridges not just on LinkedIn, but over plates of cookies and glasses of bubbly. Because sometimes the most valuable partnerships are forged outside the boardroom.\u003C\u002Fp>\n\n\u003Ch3>For the Hustle Heroes:\u003C\u002Fh3>\n\n\u003Cp>Put down the phone, heroes, and grab a gingerbread martini – you deserve a break! Hustle hard all year, party harder at Christmas. Remember, even Santa takes vacations (to Hawaii, apparently).\u003C\u002Fp>\n\n\u003Ch3>For the Overachievers:\u003C\u002Fh3>\n\n\u003Cp>Take a deep breath, achievers! Christmas is for slowing down, not smashing productivity goals. Remember, even the most driven reindeer need a break to refuel. Curl up with a good book, binge-watch your favorite show, or simply savor the quiet moments.\u003C\u002Fp>\n\n\u003Ch3>For the Foodies:\u003C\u002Fh3>\n\n\u003Cp>Pile your table high with festive feasts, let your taste buds dance to the jingle of joy. Share your secret recipes, experiment with new flavors, and savor every bite. Because good food brings people together, and that's the true magic of the season.\u003C\u002Fp>\n\n\u003Ch3>For the Lovebirds:\u003C\u002Fh3>\n\n\u003Cp>Spread the holiday cheer with someone special, be it a mistletoe smooch under the mistletoe or a cozy night in by the fire. Just remember, true love is finding someone who laughs at your Christmas sweater jokes!\u003C\u002Fp>\n\n\u003Ch3>And for Everyone in Between:\u003C\u002Fh3>\n\n\u003Cp>May your days be merry and bright, your nights filled with laughter and light. May your inbox be empty, stress levels low, and holiday joy overflowing!\u003C\u002Fp>\n\n\n\n\u003Cp>So spread the cheer, my readers! Eat, drink, be merry, and remember – the best gifts in life are often the people we share it with. Happy Holidays!\u003C\u002Fp>"," Let's Eat, Drink and Be Merry! Happy Holidays to my readers","'Tis the season for festive cheer! Let's forget deadlines and to-do lists and raise a glass to Santa's magic. Eat, drink, and be merry this holiday season!","Sun Dec 24 2023 10:50:47 GMT+0800 (Singapore Standard Time)","d1440084-af40-4b72-9da0-240a17108ab0",{"relatedTools":43,"_id":44,"tags":45,"id":47,"title":48,"alt":49,"category":50,"categorySlug":51,"date":52,"author":16,"readTime":17,"content":53,"image":54,"more":20,"extendedContent":55,"asHTML":20,"headTitle":56,"metaDesc":57,"photoCredit":58,"createdAt":59,"updatedAt":60,"uuid":61},[],"65767293462ca856813d8324",[46],"Google Analytics","why-google-tag-manager-outshines-the-ga-tag-script","Why Google Tag Manager Outshines the GA Tag Script.","Laptop with GTM on screen","Hacks","hacks","2023-12-11T02:06:00.000Z","Almost every website boasts Google Analytics (GA). Its ease of use and out-of-the-box functionalities make it a popular choice for basic website analysis. However, extracting the specific data points crucial for business decisions requires development tweaks and technical expertise. This is where Google Tag Manager (GTM) steps in, offering way more you expected.","https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fgtm-on-screen.jpg","\u003Ch2>Why use GTM?\u003C\u002Fh2>\n\u003Cp>Unlike GA's limited customisation, GTM grants immense control over tag deployment (which in practice means registering user interactions with the site). Imagine triggering tags based on specific user actions like page views, clicks, form submissions, and most importantly custom events you define. This granular control ensures you collect the most relevant data and avoid unnecessary tracking, all without touching a single line of website code. While some learning is involved, GTM's user-friendly google style interface makes it accessible even without advanced technical knowledge.\u003C\u002Fp>\n\u003Cp>Think of it this way: GTM empowers you to create a custom event that triggers when a user clicks a specific button on select pages. You achieve this without any development effort, unlocking a level of data fidelity that would otherwise require technical expertise. No need to wait for dev availability.\u003C\u002Fp>\n\u003Cp>GTM's superiority doesn't end there. Here are some of the things you did not expect can be done with GTM:\n\u003Cul>\n\u003Cli>Inject HTML or javascript code without touching the codebase of the website.\u003Cp>Eg. insert pool modal.\u003C\u002Fp>\u003C\u002Fli>\n\u003Cli>Change the content of the site. \u003Cp>Eg. change the headline based on the UTM campaign name.\u003C\u002Fp>\n\u003Cp>Change this:\n\u003Cimg style=\"max-width:70%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fstandard.jpg\" alt=\"standard page\">\nin to that:\n\u003Cimg style=\"max-width:70%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Flinkedin.jpg\" alt=\"page modified by GTM tag\">\nwith Custom HTML Tag:\n\u003Cimg style=\"max-width:70%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fgtm-1.jpg\" alt=\"GTM custom HTML tag to modify page content\">\u003C\u002Fp>\n\u003Cp style=\"text-align:left;\">Check live effect here: \u003Ca href=\"https:\u002F\u002Fcutdown.link\">standard page https:\u002F\u002Fcutdown.link\u003C\u002Fa>\nvs \u003Ca href=\"https:\u002F\u002Fcutdown.link\u002F?utm_campaign=linkedin_promo\">modified with tag https:\u002F\u002Fcutdown.link?utm_campaign=linkedin_promo\u003C\u002Fa>\u003C\u002Fp>\u003Cp>You may ask why overcomplicate using GTM for that? Really? You never waited for developers? Or quality assurance approvals?\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>Perform AB tests without any other tool required. \u003Cp>Eg. 50% of traffic sees headline 1 the others headline 2. Without engaging devs!\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>Create custom events passed to GA with complicated triggering conditions. \u003Cp>Eg. identify users that scrolled more than X% of the page spending at least 90 seconds.\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>Add cookie consent functionality to your website.\u003C\u002Fli>\n\u003Cli>Calculate the value of items added to the cart but not included in the final order.\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fp>\n\u003Cp>Moving forward, ditch the GA tag script and embrace the power of GTM. Unlock deeper insights, make informed decisions, and gain the control you need to optimise your digital presence.\u003C\u002Fp>\n\u003Cp>One final warning. With great power comes… great power. Beware, giving someone access to the GTM account linked to your website grants them full control over the site.\u003C\u002Fp>\n","Google Tag Manger - features you do not expected","Google Tag Manager offers way more than you expected. Including ability to change website content! Here I've listed some examples.","Unsplash\u002FMichal","Mon Dec 11 2023 10:23:15 GMT+0800 (Singapore Standard Time)","Mon Dec 11 2023 14:47:11 GMT+0800 (Singapore Standard Time)","13bfad9e-b93a-40d9-a001-e99b81782ac6",{"relatedTools":63,"_id":64,"tags":65,"id":66,"title":67,"alt":68,"category":50,"categorySlug":51,"date":69,"author":16,"readTime":17,"content":70,"image":71,"more":20,"extendedContent":72,"asHTML":20,"headTitle":73,"metaDesc":74,"photoCredit":75,"createdAt":76,"updatedAt":77,"uuid":78},[],"65726b5b462ca856813d831f",[46],"bring-back-missing-ga-reports","Bring back missing GA reports.","Laptop with Google Analytics on display","2023-12-08T00:35:00.000Z","I usually don't do tutorials, but I have often had to help people find missing Reports Collections on Google Analytics. The guides you can find online are clearly written for SEO purposes, not for humans to read. So, here it is: three simple steps to bring back missing Acquisition, Engagement or any other Report that used to be in GA.","https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fga.jpg","\u003Ch2>Bring back: Acquisition, Engagement, Monetisation\u003C\u002Fh2>\u003Cp>or any other item in the collections, visible when you click Reports on the left sidebar\u003C\u002Fp>\n\u003Cimg style=\"max-width:33%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fmissing.png\" alt=\"image of missing items on GA Reports\">\n\u003Cp>1. To restore it, you need to click the library button below the reports.\u003C\u002Fp>\n\u003Cimg style=\"max-width:33%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Flibrary.png\" alt=\"library button on GA Reports\">\n\u003Cp>2. On the Library screen there is a list of collections, including those in \"Unpublished\" state.\u003C\u002Fp>\n\u003Cimg style=\"max-width:100%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002FmissingCollection.png\" alt=\"GA Reports - unpublished collections\">\n\u003Cp>3. Click 3 vertical dots and change the state to \"Published\". Done!\u003C\u002Fp>\n\u003Cimg style=\"max-width:100%\" src=\"https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fpublish.png\" alt=\"GA Reports - published collections\">\n\u003Cp>I hope this saves you some time, fixing something which was always there.\u003C\u002Fp>\n\u003Cp>If you wonder, why it is missing, \"The Life cycle collection appears on the left when you select \"Get baseline reports\" while creating your Google Analytics property.\" You can read about possible reasons on \u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F12924233?hl=en#add-collection\">Google Analytics collection docs.\u003C\u002Fa>\u003C\u002Fp>","How to bring back missing GA reports like Acquisition.  ","Can't find missing reports in Google Analytics? Don't worry, this guide will help you bring back Acquisition, Engagement & more. Written for humans, not SEO.","Dell, Unsplash, Michal","Fri Dec 08 2023 09:03:23 GMT+0800 (Singapore Standard Time)","Mon Dec 11 2023 14:42:49 GMT+0800 (Singapore Standard Time)","a31d61cb-2b2e-4f5c-9bbe-57e8a931d635",{"relatedTools":80,"_id":81,"id":82,"title":83,"alt":84,"category":13,"categorySlug":14,"date":85,"author":16,"readTime":17,"content":86,"image":87,"more":20,"extendedContent":88,"asHTML":20,"headTitle":89,"metaDesc":90,"photoCredit":91,"createdAt":92,"updatedAt":93,"uuid":94,"tags":95},[],"656a98f16474f502cbcf8c95","winter-season-page-colour-change","Winter season colour change.","Christmas tree decoration","2023-12-02T02:24:00.000Z","The festive season is in full swing and it's time for my website to transform into a winter wonderland. I'm infusing my webpage with a touch of crimson, the colour of holly berries, and Santa's iconic suit. To evoke the lushness of a Christmas tree, there is a hint of spruce green. This refreshing shade will accentuate navigational elements and make our content easier to follow.","https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Fchrsitmas-tree.jpg","\u003Ch2>December holiday season page colours change.\u003C\u002Fh2>\n\u003Cp>As I've shared when \u003Ca href=\"\u002Fpost\u002Fautumn-colours-on-michals-page\">Autumn started\u003C\u002Fa>, my site is now ready to make an automated switch to the colours of a current season.\u003C\u002F>\n\u003Cp>This time, after a discussion with new \u003Ca href=\"https:\u002F\u002Fbard.google.com\">AI product form Google: Bard\u003C\u002Fa>, I've picked some of the reds and greens recommended by it (what are the proper pronouns for AI???)\u003C\u002Fp>\n\u003Cp>It was ensuring me, that;\u003Cbr>\u003Ci>Together, these seasonal colors will create a warm and inviting atmosphere that complements the holiday season. Our webpage will reflect the joy of Christmas, encouraging our visitors to stay a while and browse through our winter offerings.\u003C\u002FI>\u003Cbr> Does it?\u003C\u002Fp>","Page colours changed for winter season","My website is a winter wonderland now! Crimson, holly berries & Santa's suit bring festive cheer, while spruce green accents make it easier to follow content.","Unsplash","Sat Dec 02 2023 10:39:45 GMT+0800 (Singapore Standard Time)","Thu Dec 14 2023 08:44:49 GMT+0800 (Singapore Standard Time)","c47e0439-56b1-45c5-b83e-0159633086cd",[96],"Page related",{"relatedTools":98,"_id":99,"id":100,"title":101,"alt":102,"category":103,"categorySlug":104,"date":105,"author":16,"readTime":17,"content":106,"image":107,"more":20,"extendedContent":108,"asHTML":20,"headTitle":109,"metaDesc":110,"photoCredit":24,"createdAt":111,"updatedAt":112,"uuid":113,"tags":114},[],"65692a3c6474f502cbcf8c92","next-generation-cdp","Empowering Personalised Customer Experiences with a AI powered CDP.","Robot hand over data","Side Project","side-project","2023-12-01T00:05:00.000Z","In today's competitive landscape, businesses are constantly seeking ways to enhance customer engagement and foster lasting relationships. At the heart of this endeavor lies the ability to understand and connect with customers on a personal level. This is where Customer Data Platforms (CDPs) come into play. What a tempting topic for my side project or an AI startup idea?","https:\u002F\u002Fmsatbsx.sgp1.digitaloceanspaces.com\u002Fnews\u002Frobot-hand-news.jpg","\u003Ch2>A startup with AI powered CDP? Why not!\u003C\u002Fh2>\n\u003Cp>CDPs are revolutionizing the way businesses manage and utilize customer data. By unifying customer data from disparate sources, CDPs create a single, comprehensive view of each customer, enabling businesses to tailor marketing campaigns, provide personalised customer service, and deliver seamless customer experiences across all touchpoints.\u003C\u002Fp>\n\n\u003Cp>\u003Ca href=\"\u002Fpost\u002Fside-project-cut-the-link-nope-track-the-user#extended\">In my post from February\u003C\u002Fa>, I mentioned a next-generation CDP that I'm working on. Let me share more details now.\u003C\u002Fp>\n\n\u003Cp>I'm thrilled to announce the substantial progress of a forthcoming revolutionary CDP platform that will empower businesses of all sizes to harness the power of their customer data and achieve unprecedented levels of customer engagement and satisfaction. With its conversational interface, robust analytics capabilities, and unwavering commitment to data privacy and security, my CDP sets the stage for driving impactful results.\u003C\u002Fp>\n\u003Cp>Why use AI in CDP? That's a game-changer. AI algorithms can analyse historical data and current trends to forecast future events with remarkable precision. This predictive power allows businesses to anticipate customer behaviour, identify potential risks, and optimise their operations accordingly.\u003C\u002Fp>\n\u003Cp>How to use those promising features? Just talk to a bot!\u003C\u002Fp>\n\n\u003Cp>The product is currently undergoing alpha testing, with several friendly businesses already using it in their daily marketing work. This site also collects data (yes, data about you too!) that is processed by the platform.\u003C\u002Fp>\n\n\u003Cp>If you're interested in the commercial development of the project, you can bookmark its landing page: \u003Ca href=\"https:\u002F\u002Flodycdp.com\">LodyCDP.com\u003C\u002Fa> or message me if you want to join our forces.\u003C\u002Fp>","Forthcoming Revolutionary AI CDP, authors project","Businesses use CDPs to understand and connect with customers on a personal level. What a tempting topic for my side project to build something better!","Fri Dec 01 2023 08:35:08 GMT+0800 (Singapore Standard Time)","Thu Dec 14 2023 08:43:53 GMT+0800 (Singapore Standard Time)","e0045d26-1b06-4af1-a22b-412fdd527785",[115,116,117],"New Projects","AI","CDP",{"totalnoOfPosts":119,"page":120,"perPage":120,"noOfPostOnCurrentPage":120},82,6,{"enabled":122},true]